Insteon
INS—001
Intelligent Lighting and Home Automation.
+ Brand Development
+ Copywriting
+ Logo Design
+ CGI
+ Typography
+ Web Design
Insteon set out to reinvent itself—not as just another smart home brand, but as a people-first ecosystem built around real life. The challenge was to strip away complexity and create something warm, intuitive, and genuinely helpful.
As design director, I helped craft the creative across identity, typography, color, 3D, and photography—building a flexible system that feels sophisticated yet approachable. The result: a fresh, human-centered brand expression that repositions Insteon for the next generation of connected living.
OCVIBE
OCV—001
Countdown to a New Downtown
+ Design
+ Brand Development
+ UX / UI
+ Design Direction
+ CGI
OCVIBE set out to create a bold, future-facing brand to match the scale of their new entertainment district in Anaheim. As design director, I helped shape the identity across every touchpoint—color systems, typography, motion, digital assets, iconography, and CGI—building a flexible design framework that kept the brand cohesive and dynamic from web to in-person experiences.
Tandem Diabetes
TAN—001
Transforming Complex Care into Clear, Compelling Design
+ Design
+ Brand Development
+ Design Direction
+ CGI
We partnered with Tandem to imagine the future of automated insulin delivery, translating complex technology into clear, compelling visual storytelling. Our work spanned brand development, product visualization, and the creation of comprehensive guidelines to ensure consistency across every touchpoint. By combining strategy, design, and detailed visualization, we helped make Tandem’s innovative solutions more accessible, engaging, and meaningful for patients, caregivers, and healthcare providers alike.
Diageo / HBO
DIA—001
A Song of Fire & Ice
+ Package Design
+ Ideation
+ Design Direction
+ CGI
To bring the world of Game of Thrones into premium spirits, we partnered with HBO to create a collectible series of twelve single malt scotches, each paired with a House of Westeros. Working with renowned Scottish distilleries, we matched the personality of each House to the character of the whisky—boldness with smoke, intensity with spice, legacy with heritage. As design director, I led creative execution from bespoke illustrations to bottles, labels, packaging, storytelling, and CGI concepting, resulting in a collection that spoke to both whisky lovers and fans of the series.
Game of Thrones
DIA—002
Collector's Chest
+ Package Design
+ Ideation
+ Design Direction
+ CGI
After the success of the Game of Thrones Single Malt Scotch Collection, we were tasked with designing a collector’s chest as iconic as Westeros itself. This fully custom wooden chest featured inset medallions for the house sigils, a 3D map of Westeros inside the lid, and a display tray that showcased all 12 limited edition bottles. Every detail—from bolts and brackets to hinges and surface texture—was crafted to reflect the show’s rugged, lived-in world.
As design director, I led the process from concept to 3D design and production, ensuring every element hit the mark. The result: a limited-run collector’s piece that became part of the collection itself.
Diageo
DIA—003
Design and experiences for a global spirits portfolio
+ Package Design
+ Ideation
+ Design Direction
+ CGI
Over the last decade, I’ve worked with Diageo on projects ranging from reimagining historic distilleries to developing concepts across scotch, tequila, gin, vodka, rum, and more. The work focuses on helping teams stay ahead—exploring new audiences, packaging ideas, and ways to stand out in a crowded market.
Primarily on the design side, I’ve supported in concept development, packaging, and visual directions through CGI. Projects varied from quick exploratory sprints to full brand builds, but the goal was always the same: smart, beautiful, strategically sharp work that reaches the market. It’s been a long-standing partnership built on trust, experimentation, and a shared love of design—and spirits.
Hyundai
HYU—001
Visualizing the future of Hyundai's in-app experience
+ CGI
+ Vehicle Visualization
Hyundai wanted to evolve their app into a seamless, intuitive experience—covering everything from unlocking to charging. I focused on visualizing the car itself, creating bold imagery of key moments like driving, charging, and opening doors. These visuals elevated the app, turning functional interactions into engaging, emotionally connected experiences.
Anchor Brewing
ANC—001
America's First Craft Brewery
+ Brand Development
+ Package Design
+ CGI
+ Design Direction
Anchor Brewing, a San Francisco icon, needed a refresh to stand out in a crowded craft market. As design director, I reimagined their brand—evolving packaging, refining typography, modernizing their banner, and creating a flexible sub-brand system. From CGI to limited-edition collaborations, the result balanced heritage with a bold, modern edge, strengthening shelf presence and reconnecting the brand to its roots.
Arlo
ARL—001
Leader in Smart Home Security
+ Design
+ UX / UI
+ Design Direction
+ CGI
Arlo wanted to sharpen its digital presence and ecommerce experience, so Envoy built a new platform from the ground up. As design director, I focused on 3D visualization—creating photoreal imagery that showcased Arlo’s products in action across campaigns and digital touchpoints. These visuals helped connect brand, product, and functionality, giving customers a clear sense of how Arlo fits seamlessly into everyday life.
Bezel from Cakebread
BEZ—001
Making the Every Day Not So Everyday
+ Design
+ Packaging
+ Design Direction
+ Branding
When Cakebread Cellars set out to launch a new wine brand, they wanted something fresh and modern—distinct from their legacy but rooted in the authenticity they’re known for. We partnered with them from the ground up, shaping everything from naming and strategy to identity and packaging.
As design director, I led the identity, logo, bottle, and label design. The final system used a collage aesthetic—layering regional imagery with subtle nods to the founders, including original photography from the Cakebread family. The result was Bezel: a bold, elegant brand that feels contemporary, expressive, and undeniably premium.
Campbell's Soup
CAM—001
Re-Freshing the Soup Isle
+ Design
+ Packaging
+ Design Direction
+ Branding
+ CGI / Animation
Working with the team at Campbell’s, we helped bring a new brand to life for a fresh era of soup. From the early concepting and visual identity to packaging design and full brand guidelines, we made sure everything felt cohesive and ready for launch. The goal was to balance bold, modern design with the familiarity people love about Campbell’s, creating a brand that feels both fresh and approachable for a whole new generation of soup lovers.
