Info

Cogniform is the independent practice of Garrett Patz, a design director in San Diego building brand and digital systems for the next era.

The intersection of thought and shape. Currently taking Q3 bookings.

gvpatz@gmail.com 619.581.6427 Instagram Are.na LinkedIn
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15.
Information Cognition & Form

Cogniform is the intersection of thought and shape, built on the belief that the strongest brands are the ones where every decision, from typography to material, is reasoned and felt at the same time.

A practice built on partnership

Garrett Patz is a design director specializing in brand and digital experiences, partnering with creative directors, founders, and cross-functional teams.

The work ranges from reimagining century-old food brands to concepting limited-run collector’s packaging, always built on a foundation of research, typography, and 3D visualization, shaping identities that balance craft with commercial clarity.

Based in San Diego. Working everywhere. Currently taking Q3 bookings.

Field recording, Mojave Desert
Field recording, Mojave Desert, CA
Identity Brand developmentDesign directionTypography
Digital Digital UX/UIDesign systemsWeb
Dimensional PackagingCGIPhotography
Recognition International Design AwardsThe DielineGQThe Art of Package DesignRe:Logo
Selected clients HBO, Diageo, Hyundai, Campbell’s, Anchor Brewing, Arlo, Insteon, OCVIBE, Cakebread, Tandem