Insteon
INS—001
Intelligent Lighting and Home Automation.
+ Brand Design
+ Copywriting
+ Logo Design
+ CGI
+ Typography
+ Web Design
Insteon set out to reinvent itself—not as just another smart home brand, but as a people-first ecosystem built around real life. The challenge was to strip away complexity and create something warm, intuitive, and genuinely helpful.
As design director, I helped craft the creative across identity, typography, color, 3D, and photography—building a flexible system that feels sophisticated yet approachable. The result: a fresh, human-centered brand expression that repositions Insteon for the next generation of connected living.
OCVIBE
OCV—001
Countdown to a New Downtown
+ Design
+ Brand Development
+ UX / UI
+ Design Direction
+ CGI
OCVIBE set out to create a bold, future-facing brand to match the scale of their new entertainment district in Anaheim. As design director, I helped shape the identity across every touchpoint—color systems, typography, motion, digital assets, iconography, and CGI—building a flexible design framework that kept the brand cohesive and dynamic from web to in-person experiences.
Diageo / HBO
HBO—001
A Song of Fire & Ice
+ Package Design
+ Ideation
+ Design Direction
+ CGI
To bring the world of Game of Thrones into premium spirits, we partnered with HBO to create a collectible series of twelve single malt scotches, each paired with a House of Westeros. Working with renowned Scottish distilleries, we matched the personality of each House to the character of the whisky—boldness with smoke, intensity with spice, legacy with heritage. As design director, I led creative execution from bespoke illustrations to bottles, labels, packaging, storytelling, and CGI concepting, resulting in a collection that spoke to both whisky lovers and fans of the series.
Hyundai
HYU—001
Visualizing the future of Hyundai's in-app experience
+ CGI
+ Vehicle Visualization
Hyundai wanted to evolve their app into a seamless, intuitive experience—covering everything from unlocking to charging. I focused on visualizing the car itself, creating bold imagery of key moments like driving, charging, and opening doors. These visuals elevated the app, turning functional interactions into engaging, emotionally connected experiences.
Anchor Brewing
ANC—001
America's First Craft Brewery
+ Brand Development
+ Package Design
+ CGI
+ Design Direction
Anchor Brewing, a San Francisco icon, needed a refresh to stand out in a crowded craft market. As design director, I reimagined their brand—evolving packaging, refining typography, modernizing their banner, and creating a flexible sub-brand system. From CGI to limited-edition collaborations, the result balanced heritage with a bold, modern edge, strengthening shelf presence and reconnecting the brand to its roots.
Arlo
ARL—001
Leader in Smart Home Security
+ Design
+ UX / UI
+ Design Direction
+ CGI
Arlo wanted to sharpen its digital presence and ecommerce experience, so Envoy built a new platform from the ground up. As design director, I focused on 3D visualization—creating photoreal imagery that showcased Arlo’s products in action across campaigns and digital touchpoints. These visuals helped connect brand, product, and functionality, giving customers a clear sense of how Arlo fits seamlessly into everyday life.
Bezel from Cakebread
BEZ—001
Making the Every Day Not So Everyday
+ Design
+ Packaging
+ Design Direction
+ Branding
When Cakebread Cellars set out to launch a new wine brand, they wanted something fresh and modern—distinct from their legacy but rooted in the authenticity they’re known for. We partnered with them from the ground up, shaping everything from naming and strategy to identity and packaging.
As design director, I led the identity, logo, bottle, and label design. The final system used a collage aesthetic—layering regional imagery with subtle nods to the founders, including original photography from the Cakebread family. The result was Bezel: a bold, elegant brand that feels contemporary, expressive, and undeniably premium.
